Visitors to Oral-B’s stand will be able to learn about the company’s latest innovative Genius. The first connected toothbrush on the market. Dental professionals will now be able to evaluate the product themselves before recommending it to patients. Patients will also be able to experience the product before investing in the technology with Test Drive. The mechanical benefits of Oral-B’s power toothbrushes compliment the chemical efficacy afforded by their Pro-Expert toothpaste. Gum health through effective plaque control is one of the beneficial features of Oral-B’s Pro-Expert toothpaste and the inclusion of stabilised stannous fluoride that makes the difference.